Worry Free Hair Care
Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
So we set out to “build the brand backwards” with a simple formula: Prioritize salons & stylists first. Salons are the heart of our industry and wonderful assets to our community. Beyond beautiful hair, many stylists are our friends and on some days our therapists too. So we decided to start something special- a relationship where we developed, listened and grew with salons. We heard: “build us an elevated brand with clean ingredients, that is accessible to all” and we went to work.