From the word shibui:
“an aesthetic of simple, unobtrusive beauty”.
We’ve gone back to nature’s drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful. Beyond clean beauty, a new level of conscious color care is redefining what it means to be “beautiful”.
Shibui is built upon 7 elements. These are uncompromising rules that hold us accountable to you and the products we make. They are everydayness, implicity, modesty, simplicity, imperfection, sincerity, and naturalness.